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IMSE
475
Engineering Market Analysis
The course is intended to develop the knowledge and skills in marketing decision making in marketing planning, deployment, and product design through a technology-enabled and model-supported decision process. Students will learn the various issues and problems in making decision in the marketing of new products and services, new product marketing process opportunity identifications, concepts selection, product design, pretest and test marketing, launching and profit managements.
Prerequisites:
0660352,0660454
0660475
(3-0-3)